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Sales
Business Development
Hiring + Talent
Marketing
Leadership + Culture
Infrastructure Tech
Consumer Tech
Application Software/SaaS
general
Sales
Growth at Any Cost Is Out, Disciplined Growth Is In
Growing Up Enterprise: Is Your Company Enterprise Ready?
How to Build Your Company’s First “Value Messaging” Framework
9 Smart Ways to Apply PLG Concepts to Your Sales-Led Software Business
Happy Birthday to . . . the Product Organization?
Stop Forecast Friday: Why Thursday is the best day for sales-forecast calls
Building Next Year’s Sales Plan: Doing It Right and Avoiding Common Mistakes
Removing Friction From Your Pipeline Process: Why Top Companies Are Cutting Out the Inbound BDR Sales Motion
The Five Must-Have Board Slides for Sales/Revenue Leaders
Case Study: Hopping the Pond with Mendix
Growth at Any Cost Is Out, Disciplined Growth Is In
Growing Up Enterprise: Is Your Company Enterprise Ready?
How to Build Your Company’s First “Value Messaging” Framework
9 Smart Ways to Apply PLG Concepts to Your Sales-Led Software Business
Happy Birthday to . . . the Product Organization?
Stop Forecast Friday: Why Thursday is the best day for sales-forecast calls
Building Next Year’s Sales Plan: Doing It Right and Avoiding Common Mistakes
Removing Friction From Your Pipeline Process: Why Top Companies Are Cutting Out the Inbound BDR Sales Motion
The Five Must-Have Board Slides for Sales/Revenue Leaders
Case Study: Hopping the Pond with Mendix
Business Development
How (and Why) to Build an Authentic Community Around Your Product
Hey Startups: It’s Not all About Direct Sales—Your Guide to Partnerships and Channels
Balancing a Big-fish Customer’s Needs vs. Your Product Roadmap
How Big and Small Tech Companies Can Help Each Other
4 Models for Successful Partnerships
Knowing You’ve Achieved Product Market Fit
How (and Why) to Build an Authentic Community Around Your Product
Hey Startups: It’s Not all About Direct Sales—Your Guide to Partnerships and Channels
Balancing a Big-fish Customer’s Needs vs. Your Product Roadmap
How Big and Small Tech Companies Can Help Each Other
4 Models for Successful Partnerships
Knowing You’ve Achieved Product Market Fit
Hiring + Talent
The Dangers of a High Compensation Culture
Why Employers Should Embrace New Salary Transparency Laws
Tactical Tips to Attract and Retain Tech Talent in this Crazy Market—Takeaways from Battery’s “State of Talent 2021” Summit
I Did It and You Can Too: How to Navigate a Career Pivot Into Tech
3 Things Startups Should Know About Hiring a Recruiter
When It May Be Time to Walk Away From a Potential Hire
How to Do Virtual Employee Onboarding Right
Nailing Compensation for a Senior Executive
Keeping Startup Talent Happy When an Exit is Still a Ways Off
How & Why to Counter Ageism in Your Startup Hiring
The Dangers of a High Compensation Culture
Why Employers Should Embrace New Salary Transparency Laws
Tactical Tips to Attract and Retain Tech Talent in this Crazy Market—Takeaways from Battery’s “State of Talent 2021” Summit
I Did It and You Can Too: How to Navigate a Career Pivot Into Tech
3 Things Startups Should Know About Hiring a Recruiter
When It May Be Time to Walk Away From a Potential Hire
How to Do Virtual Employee Onboarding Right
Nailing Compensation for a Senior Executive
Keeping Startup Talent Happy When an Exit is Still a Ways Off
How & Why to Counter Ageism in Your Startup Hiring
Marketing
What PLG means to marketing
Avoid ‘Buzzword Bingo’ In Telling Your Brand Story
Doing Thought Leadership Right
How to Hire a Tech PR Firm—Or Not
5 Reasons You’d Be Crazy to Do Your Own PR
Why Employee Experience Matters
Don’t Miss Out on the Branding Opportunities of an IPO
Content Marketing Tactics for ‘Category Creation’ in Tech
What PLG means to marketing
Avoid ‘Buzzword Bingo’ In Telling Your Brand Story
Doing Thought Leadership Right
How to Hire a Tech PR Firm—Or Not
5 Reasons You’d Be Crazy to Do Your Own PR
Why Employee Experience Matters
Don’t Miss Out on the Branding Opportunities of an IPO
Content Marketing Tactics for ‘Category Creation’ in Tech
Leadership + Culture
Enterprise Innovation in 2023 & Beyond: What’s Next
Why Employers Should Embrace New Salary Transparency Laws
Your C-Suite Is Way Too Crowded
Leading Your Startup Through Tough Times
Why ‘Boring’ Can Be Beautiful In Tech Investing
Navigating a Pandemic as a Healthcare IT CEO
How CEOs Should Communicate with Their Board During Tough Times
Building a Diverse Board for Success
Making a VC-CEO Partnership Work
The VC and Entrepreneur Partnership
Enterprise Innovation in 2023 & Beyond: What’s Next
Why Employers Should Embrace New Salary Transparency Laws
Your C-Suite Is Way Too Crowded
Leading Your Startup Through Tough Times
Why ‘Boring’ Can Be Beautiful In Tech Investing
Navigating a Pandemic as a Healthcare IT CEO
How CEOs Should Communicate with Their Board During Tough Times
Building a Diverse Board for Success
Making a VC-CEO Partnership Work
The VC and Entrepreneur Partnership
sector specific
Infrastructure Tech
OpenCloud 2022: How to Navigate Stormy Markets and Other Tips for Cloud Founders
The State of Software Spending 2022
How’s That Unicorn Valuation Working Out for Your Employees? A Surprising Story in Three Acts
Working Together – Managing the Founder/CEO Tension in a B2B Startup
From Code to Cloud: Security Themes for 2022 and Beyond
OpenCloud 2021: The “Rule of 20s” and Other Tips for Founders Building Enduring Cloud-Native Companies
Our Take on the Data Deluge, and What’s Next
Building a Successful AI Company
Open-Source Software: Show Me The Money
How Open-Source Startups Can Become Enterprise-IT Powerhouses
OpenCloud 2022: How to Navigate Stormy Markets and Other Tips for Cloud Founders
The State of Software Spending 2022
How’s That Unicorn Valuation Working Out for Your Employees? A Surprising Story in Three Acts
Working Together – Managing the Founder/CEO Tension in a B2B Startup
From Code to Cloud: Security Themes for 2022 and Beyond
OpenCloud 2021: The “Rule of 20s” and Other Tips for Founders Building Enduring Cloud-Native Companies
Our Take on the Data Deluge, and What’s Next
Building a Successful AI Company
Open-Source Software: Show Me The Money
How Open-Source Startups Can Become Enterprise-IT Powerhouses
Consumer Tech
Field Notes: The FinTech Promise of Latin America
How DeFi Will Reconfigure Financial Services In the Next Decade
NFTs: The Promise and the Structural Hurdles to Widespread Adoption
Today’s Hot Consumer Marketplace IPOs Prove The Power Of Efficient Growth
Blockchain’s ‘Netscape Moment’ Is Here
Social Tokens: A Web 3.0 Playbook for Monetizing Yourself
End-to-End Operators: The Next-Generation Consumer Businesses
The Power of Network Effort for Consumer Marketplaces
6 Factors to Obsess Over When Building a Marketplace Business
The Secret To Long-Term Consumer-Tech Success: Subscription Pricing
Field Notes: The FinTech Promise of Latin America
How DeFi Will Reconfigure Financial Services In the Next Decade
NFTs: The Promise and the Structural Hurdles to Widespread Adoption
Today’s Hot Consumer Marketplace IPOs Prove The Power Of Efficient Growth
Blockchain’s ‘Netscape Moment’ Is Here
Social Tokens: A Web 3.0 Playbook for Monetizing Yourself
End-to-End Operators: The Next-Generation Consumer Businesses
The Power of Network Effort for Consumer Marketplaces
6 Factors to Obsess Over When Building a Marketplace Business
The Secret To Long-Term Consumer-Tech Success: Subscription Pricing
Application Software/SaaS
Three Steps to Changing Software Prices Successfully
APE (ARR per Employee) Is the “North Star” Efficiency Metric You’re Looking For
The Cloud Quarterly: A Founder’s Almanac
Embracing the Founder to CEO Journey
Building a Whopper of a Customer-Engagement Platform: Bill Magnuson of Braze
T2D3: Triple Twice, Then Double 3x for SaaS Success
The Secrets to Building a Product-Led Organization
Brightree and the Vertical Cloud Revolution
Three Steps to Changing Software Prices Successfully
APE (ARR per Employee) Is the “North Star” Efficiency Metric You’re Looking For
The Cloud Quarterly: A Founder’s Almanac
Embracing the Founder to CEO Journey
Building a Whopper of a Customer-Engagement Platform: Bill Magnuson of Braze
T2D3: Triple Twice, Then Double 3x for SaaS Success
The Secrets to Building a Product-Led Organization
Brightree and the Vertical Cloud Revolution
VISIT BATTERY.COM
Business Development
Find product-market fit and build thriving partnerships. Learn more below.
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How (and Why) to Build an Authentic Community Around Your Product
Hey Startups: It’s Not all About Direct Sales—Your Guide to Partnerships and Channels
Balancing a Big-fish Customer’s Needs vs. Your Product Roadmap
How Big and Small Tech Companies Can Help Each Other
4 Models for Successful Partnerships
Knowing You’ve Achieved Product Market Fit
VISIT BATTERY.COM
