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Leadership + Culture
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Consumer Tech
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Sales
Just Checking In Podcast
“Sound Bites” with Bill Binch
Is PLG the Right Go-To-Market Strategy for My Startup? Three Key Questions to Ask
Consumption Pricing Models Are Here to Stay
Be Long-Term Greedy When it Comes to GTM
Rethinking Software Pricing in the Era of AI
Are You Selling a Shovel – Or a Way to Dig a Hole?
The Fundamental Dashboards and Board Slides for Series B Companies
European Tech Companies, Are You Ready to Hop the Pond?
Every Sales Forecast Call Should Start With These 5 Metrics
Just Checking In Podcast
“Sound Bites” with Bill Binch
Is PLG the Right Go-To-Market Strategy for My Startup? Three Key Questions to Ask
Consumption Pricing Models Are Here to Stay
Be Long-Term Greedy When it Comes to GTM
Rethinking Software Pricing in the Era of AI
Are You Selling a Shovel – Or a Way to Dig a Hole?
The Fundamental Dashboards and Board Slides for Series B Companies
European Tech Companies, Are You Ready to Hop the Pond?
Every Sales Forecast Call Should Start With These 5 Metrics
Business Development
How (and Why) to Build an Authentic Community Around Your Product
Hey Startups: It’s Not all About Direct Sales—Your Guide to Partnerships and Channels
Balancing a Big-fish Customer’s Needs vs. Your Product Roadmap
How Big and Small Tech Companies Can Help Each Other
4 Models for Successful Partnerships
Knowing You’ve Achieved Product Market Fit
How (and Why) to Build an Authentic Community Around Your Product
Hey Startups: It’s Not all About Direct Sales—Your Guide to Partnerships and Channels
Balancing a Big-fish Customer’s Needs vs. Your Product Roadmap
How Big and Small Tech Companies Can Help Each Other
4 Models for Successful Partnerships
Knowing You’ve Achieved Product Market Fit
Hiring + Talent
The Dangers of a High Compensation Culture
Why Employers Should Embrace New Salary Transparency Laws
3 Things Startups Should Know About Hiring a Recruiter
When It May Be Time to Walk Away From a Potential Hire
How to Do Virtual Employee Onboarding Right
Nailing Compensation for a Senior Executive
Promote Gender Balance at Your Startup From Day One
Don’t Fall Into the Culture-Fit Hiring Trap
Getting Serious About Hiring
The Dangers of a High Compensation Culture
Why Employers Should Embrace New Salary Transparency Laws
3 Things Startups Should Know About Hiring a Recruiter
When It May Be Time to Walk Away From a Potential Hire
How to Do Virtual Employee Onboarding Right
Nailing Compensation for a Senior Executive
Promote Gender Balance at Your Startup From Day One
Don’t Fall Into the Culture-Fit Hiring Trap
Getting Serious About Hiring
Marketing
Just Checking In Podcast
“Sound Bites” with Bill Binch
Is PLG the Right Go-To-Market Strategy for My Startup? Three Key Questions to Ask
Consumption Pricing Models Are Here to Stay
Be Long-Term Greedy When it Comes to GTM
Rethinking Software Pricing in the Era of AI
Three Steps to Applying PLG Concepts to Non-PLG Expansion Cycles
What PLG means to marketing
Avoid ‘Buzzword Bingo’ In Telling Your Brand Story
Doing Thought Leadership Right
Just Checking In Podcast
“Sound Bites” with Bill Binch
Is PLG the Right Go-To-Market Strategy for My Startup? Three Key Questions to Ask
Consumption Pricing Models Are Here to Stay
Be Long-Term Greedy When it Comes to GTM
Rethinking Software Pricing in the Era of AI
Three Steps to Applying PLG Concepts to Non-PLG Expansion Cycles
What PLG means to marketing
Avoid ‘Buzzword Bingo’ In Telling Your Brand Story
Doing Thought Leadership Right
Leadership + Culture
‘ZIRP’ No More: A Founder Playbook for the Market Downturn
To Build Value in Tech, Build Different
Strategic Coherence: The Deceptively Difficult Task of Figuring out Your Startup’s ‘One Thing’
Enterprise Innovation in 2023 & Beyond: What’s Next
Why Employers Should Embrace New Salary Transparency Laws
Your C-Suite Is Way Too Crowded
Leading Your Startup Through Tough Times
Why ‘Boring’ Can Be Beautiful In Tech Investing
Navigating a Pandemic as a Healthcare IT CEO
Building a Diverse Board for Success
‘ZIRP’ No More: A Founder Playbook for the Market Downturn
To Build Value in Tech, Build Different
Strategic Coherence: The Deceptively Difficult Task of Figuring out Your Startup’s ‘One Thing’
Enterprise Innovation in 2023 & Beyond: What’s Next
Why Employers Should Embrace New Salary Transparency Laws
Your C-Suite Is Way Too Crowded
Leading Your Startup Through Tough Times
Why ‘Boring’ Can Be Beautiful In Tech Investing
Navigating a Pandemic as a Healthcare IT CEO
Building a Diverse Board for Success
sector specific
Infrastructure Tech
OpenCloud 2022: How to Navigate Stormy Markets and Other Tips for Cloud Founders
The State of Software Spending 2022
Working Together – Managing the Founder/CEO Tension in a B2B Startup
Open-Source Software: Show Me The Money
Migrating Free Users to Monetization
How to Achieve Best-in-Class Customer Success
How to Set Pricing for Software Products
Taking a ‘Bottoms-up’ Approach to Sales
OpenCloud 2022: How to Navigate Stormy Markets and Other Tips for Cloud Founders
The State of Software Spending 2022
Working Together – Managing the Founder/CEO Tension in a B2B Startup
Open-Source Software: Show Me The Money
Migrating Free Users to Monetization
How to Achieve Best-in-Class Customer Success
How to Set Pricing for Software Products
Taking a ‘Bottoms-up’ Approach to Sales
Consumer Tech
End-to-End Operators: The Next-Generation Consumer Businesses
6 Factors to Obsess Over When Building a Marketplace Business
End-to-End Operators: The Next-Generation Consumer Businesses
6 Factors to Obsess Over When Building a Marketplace Business
Application Software/SaaS
Three Steps to Changing Software Prices Successfully
APE (ARR per Employee) Is the “North Star” Efficiency Metric You’re Looking For
Building a Whopper of a Customer-Engagement Platform: Bill Magnuson of Braze
T2D3: Triple Twice, Then Double 3x for SaaS Success
Three Steps to Changing Software Prices Successfully
APE (ARR per Employee) Is the “North Star” Efficiency Metric You’re Looking For
Building a Whopper of a Customer-Engagement Platform: Bill Magnuson of Braze
T2D3: Triple Twice, Then Double 3x for SaaS Success
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Business Development
Find product-market fit and build thriving partnerships. Learn more below.
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How (and Why) to Build an Authentic Community Around Your Product
Hey Startups: It’s Not all About Direct Sales—Your Guide to Partnerships and Channels
Balancing a Big-fish Customer’s Needs vs. Your Product Roadmap
How Big and Small Tech Companies Can Help Each Other
4 Models for Successful Partnerships
Knowing You’ve Achieved Product Market Fit
VISIT BATTERY.COM
