Be Thoughtful about Board Culture: Advice from Carlos Dominguez, Sprinklr

Prior to joining Sprinklr* full time in February 2015, Carlos Dominguez sat on the social-media-management company’s board for 4 years, as well as on the boards of a handful of other companies during his more than 20-year career at Cisco. Through those experiences, he’s gained insight into the subtle nuances that create a positive board dynamic.

During the latest installment of Battery Ventures’ SaaS Adventure video series Dominguez shares this advice, as well as the story of his career growth at Cisco, and his thoughts on creating a more diverse tech community. 

In this video, Dominguez shares his perspective on two crucial factors for creating a positive board dynamic. First, he advises to build a board that is diverse in knowledge—gathering directors with financial, sales execution, technical and industry expertise; “That’s board 101” he states. The second element, he observes, is more subtle, yet crucially important: the culture within the board and how people work together. “Understanding those dynamics, which are not visible when you are building the board, is the difference between winning and losing.”

During this segment, Agrawal and Dominguez also discuss diversity, not just within the boardroom, but in the technology industry as a whole. “It is a big problem, but you have to boil it down to one or two things you can do to affect the outcome, and the closer you can get to the root cause, the more successful you will be,” Dominguez explains.

Carlos Dominguez was the fourth guest in Agrawal’s SaaS adventure video interview series. Follow the links to watch previous episodes featuring Ragy Thomas, CEO of Sprinklr (here); Jyoti Bansal, founder of AppDynamics (here), and Phil Fernandez, CEO of Marketo (here).

*For a full list of all Battery investments and exits, please click here.